Milwaukee Electric Tool Co wowed fans with their revolutionary marketing genius, announcing that they would be buying M&Ms and removing all colors except pink. “We will be selling individual M18 packs of exactly 18 candies each,” said the official Milwaukee Tool spokesperson, whose name we don’t get because they are stuffing their faces with delicious red Milwaukee M&Ms.
“As we continue to innovate further into new markets, this is a logical next step for us. There is a lot of room for disruptive innovation in the confectionary industry and other food industry segments. Plus, regardless of color, everyone knows All M&Ms taste the same."
While Milwaukee Tool is keeping their plans a secret, we did hear some unofficial rumors. Apparently, following the acquisition of M&M Candies, the company plans to develop M18 Fuel M&Ms with dark chocolate espresso chips in the short term, followed by the M18 "RedLicky-Yum" lollipop and the entire MX Fuel line of energy drinks.
Pricing for the new M&Ms will remain the same, but Milwaukee plans to release custom Milwaukee Packout container options so you can organize and carry your candy wherever you go.
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about the author
Clint De Boer
chief editor
When he's not playing with the latest power tool, Clint DeBoer enjoys life as a husband, father, and avid reader—especially the Bible. He loves Jesus, has a degree in recording engineering, and has been involved in multimedia and/or online publishing in one form or another since 1992.
Clint's career spans nearly the entire spectrum of audio and video production. After graduating top of his class with an Associate Degree in Recording Engineering, he began working in 1994 at the renowned Soundelux Studios, one of the largest post-production houses specializing in feature film and television audio. Clint has worked on countless feature films, honing his skills as a dialogue editor, foley editor and sound designer. Years later, he moved into the ever-expanding field of video editing as a senior AVID video editor for three years.
Clint DeBoer has worked extensively with clients including Universal Pictures, Hollywood Pictures, Paramount Home Entertainment, NASA, Universal Studios, Planet Hollywood, SEGA, NASCAR, as well as film and video editing, color correction and digital video and MPEG compression. He also holds several THX certifications (Technician I and II, THX Video) and is ISF Level II certified.
After founding the publishing company CD Media, Inc. in 1996, he went on to help launch or grow several successful online publications, including Audioholics (where he was editor-in-chief for 12 years), Audiogurus, and AV Gadgets. In 2008, Clint founded Pro Tool Reviews, followed by OPE Reviews in 2017 with a focus on landscape and outdoor power equipment. He also leads the Pro Tool Innovation Awards, an annual awards program that recognizes innovative tools and accessories across industries.
The success of what is now the industry's largest power tool review is a credit to God and his wonderful staff, and Clint DeBoer hopes to see the company continue to grow as it rapidly expands its reach. Pro Tool Reviews rigorously reviews hundreds of hand tools, power tools, and accessories each year to help users stay abreast of the best and newest products in the industry. Targeting everyone from construction industry professionals and tradespeople to serious DIYers, Pro Tool Reviews helps tool consumers shop better, work smarter, and learn which tools and products can help them stay ahead of their game .